Anthony J. Mangia, Jr.

Anthony Mangia SEO
Online Marketing Consultant and Entrepreneur

Anthony Mangia is an innovative online marketer with experience in all facets of the industry, including SEO, PPC, Social Media, Affiliate Marketing, Conversion Optimization, and E-Commerce.

Experience

May 2010 - Present

Mangia Marketing
Owner
  • Digital marketing consultancy formed in 2010 immediately after graduating college
  • Grew from 1 initial client (Mario Badescu Skin Care, my former employer) to having a small stable of clients on monthly retainer as well as a steady stream of one-off consulting projects
  • Built and managed a network of reliable developers, designers, and writers for subcontracting
  • Hired and managed 2 in-house online marketing teams for different clients, including employees in roles such as SEO, Social Media, Copywriting, E-mail Marketing, Development, and Design
  • Worked with a wide range of businesses, from small mom & pop storefronts to large, corporate-scale e-commerce operations

Selected Clients

www.mariobadescu.com

Mario Badescu Skin Care
  • Built a complete online marketing team, including hiring and managing 6 full-time employees as well as a handful of third-party contractors and agencies
  • Developed thorough content marketing strategy that includes daily blog and social media updates, in-depth resource centers containing educational skin care content, an interactive skin care regimen builder that sends out free samples as lead generation incentive for our e-mail marketing campaigns, infographic holiday shopping guides, and product videos
  • Ensured that website followed on-site SEO best practices, including performing thorough keyword research to identify popular and well-converting keywords to target, crafting keyword-rich title tags and body content, fixing duplicate content issues and ensuring proper use of canonical tag, creating proper robots.txt and sitemap files, switching to a search engine friendly URL structure, making use of Schema.org markup for e-commerce websites, and making page speed recommendations and other code tweaks to the developer
  • Managed and executed white hat link building campaigns, including linkbait creation, guest blogging campaigns, product review campaigns, and other organic link acquisition strategies
  • Performed local SEO campaign for Mario Badescu Salon in NYC, including optimizing Google Maps/Local listing, seeding information to major data providers, and developing local citations en masse
  • Established highly-engaged social media presence on every major network and organically grew to 100k Facebook fans, 16.5k Twitter followers, 10k Pinterest followers, and 500 YouTube subscribers, plus a loyal blog readership
  • Created and managed affiliate program on Shareasale and Commission Junction, including active affiliate recruitment, policing PPC channel for affiliate violations, communicating news and upcoming promotions to affiliates, and growing programs to over $1 million in annual revenue and 7,500+ affiliates
  • Coordinated e-mail marketing efforts to redesign automated e-mails, create a new template to use for promotional e-mails, and segment e-mail subscribers according to age, gender, and skin condition ()
  • Developed an app for iOS and Android using ShoutEm (an online app builder) featuring e-commerce, a consolidated social media feed, a content library of how-tos and tips, and a store locator
  • Implemented Live Chat on website, increasing conversion rate by 30% during live chat hours
  • Redesigned several important landing pages that were receiving significant organic search traffic in order to increase conversions

www.wellchild.org

St. John's Well Child & Family Center
  • Trained webmaster in WordPress based web design (site was previously built entirely with static HTML with no mobile presence)
  • Trained webmaster in SEO fundamentals with a heavy focus on local SEO to support St. John’s 13 community health centers
  • Assisted webmaster with planning out website redesign, including wireframing, redesigning, and launching a new responsive WordPress website for St. John’s while preserving existing SEO value and link equity
  • Supervised SEO campaign from inception, including keyword research, on-site optimization of the new website, creation and optimization of a Google+ listing as well as citations, and off-site linkbuilding
  • Managed website redesign and SEO efforts which led to a 300% increase in organic search traffic, 30% reduction in average time spent on site for clinic locator and contact pages, and an overall sitewide bounce rate reduction of 35%

www.bodyworks.com

Body Works Functional Beverages
  • Developed and executed social media strategy for startup energy shot company and grew Facebook following from 0 to 21.5k fans
  • Redesigned website to use WordPress as a content management system
  • Developed a Campus Representative program, hiring 50 students at colleges across the country to represent Body Works Energy Shots on campus and grow the brand
  • Performed blogger outreach to get the product to bloggers for reviews and contests

Other Notable Clients

  • Elliot Management (www.elliottmgmt.com)
  • Mile Mark Media (www.milemarkmedia.com)
  • CityRealty (www.cityrealty.com)
  • Westfield Rotary Club (www.westfieldrotary.com)
  • All Pro Water Damage (www.moldtampa.com)

Additional Experience

May 2009 – May 2010

Mario Badescu Skin Care
SEO Specialist
  • Led Search Engine Optimization initiatives for MarioBadescu.com, including competitive analysis, on-site optimization implementation, content creation, blogging, and linkbuilding
  • Managed Social Media Optimization efforts, including building a Facebook Fan Page with 6.100+ fans and a Twitter following of 2,900+, and leveraged these outlets to gain new customers and create sales
  • Increased annual Organic Search Engine Traffic by over 50% over the course of 9 months
  • Managed Affiliate Marketing Program that ranked #10 on ShareASales Top 100 Power Rankings and grew 15% in number of active affiliates
  • Ran a large Cost-Per-Click Google AdWords Campaign and was able to reduce Cost per Conversion by 50% and increase conversion rate by 70%

Jan 2008 – Dec 2008

Ask.com (IAC)
Search Relevancy Evaluator
  • Reviewed Ask.com’s products for relevance and quality
  • Analyzed thousands of URLs and search queries, as well as question-answer pairings in order to evaluate relevance
  • Directed results of various tests to Senior Product Manager in efforts to improve Ask.com’s search algorithm such that future results might be more relevant and of higher quality

May 2007 – Dec 2007

Broadspan Commerce
Online Marketing Assistant
  • Led Search Engine Optimization initiatives across three different online furniture retail websites
  • Designed websites, created copy, performed competitive research, authored press releases, and used online marketing strategies such as link building and on-site SEO
  • Utilized social networks and viral marketing to create natural search traffic
  • Created marketing copy for 25 different micro-sites, niche-oriented online mini-stores with specific focuses on various pieces of furniture
  • Increased natural search engine traffic to Broadspan Commerce’s flagship website, TotalBedroom.com, over 75% during my tenure