Resume

EDUCATION

Rutgers University – Rutgers Business School
New Brunswick, NJ, May 2010
Bachelor of Science in Marketing, Minor in Political Science
GPA: 3.6, graduated Cum Laude, Dean’s List

WORK EXPERIENCE

5/10 – Present
MANGIA MARKETING ASSOCIATES, INC.
Owner & CEO
North Brunswick, NJ

• Owned and managed Internet marketing consulting firm, handling all aspects of business, including customer service, sales, client services, and purchasing
• Created custom internet marketing campaigns for several customers, including Search Engine Optimization, Search Engine Marketing (PPC), Social Media Optimization, and Affiliate Marketing
• Maintained and optimized client PPC ad campaigns exceeding $150,000 in annual expenditure
• Launched and managed social media accounts with over 6,000 connections
• Planned and executed strategic linkbuilding campaigns for a variety of clients

05/09 – 5/10
MARIO BADESCU SKIN CARE
Internet Marketing Specialist
Edison, NJ

• Led Search Engine Optimization initiatives for MarioBadescu.com, including competitive analysis, on-site optimization implementation, content creation, blogging, and linkbuilding
• Managed Social Media Optimization efforts, including building a Facebook Fan Page with 2,600+ fans and a Twitter following of 1,400+, and leveraged these outlets to gain new customers and create sales
• Increased quarterly Organic Search Engine Traffic by over 50% over the course of 9 months
• Managed Affiliate Marketing Program that ranked #10 on ShareASales Top 100 Power Rankings and grew 15% in number of active affiliates
• Ran a large Cost-Per-Click Google AdWords Campaign and was able to reduce Cost per Conversion by 50% and increase conversion rate by 70%

01/08 – 12/08
ASK.COM
Search Relevancy Evaluator, Quality Evaluation Team
Edison, NJ

• Reviewed Ask.com’s products for relevance and quality
• Analyzed thousands of URLs and search queries, as well as question-answer pairings in order to evaluate relevance
• Directed results of various tests to Senior Product Manager in efforts to improve Ask.com’s search algorithm such that future results might be more relevant and of higher quality

05/07 – 11/07
BROADSPAN COMMERCE
Marketing Assistant
New Brunswick, NJ

• Led Search Engine Optimization initiatives across three different online furniture retail websites:
  (www.totalbedroom.com, www.directlyhome.com, and www.buying-bar-stools.com)
• Designed websites, created copy, performed competitive research, authored press releases, and used online marketing strategies such as link building and on-site SEO
• Utilized social networks and viral marketing to create natural search traffic
• Created marketing copy for 25 different micro-sites, niche-oriented online mini-stores with specific focuses on various pieces of furniture
• Increased natural search engine traffic to Broadspan Commerce’s flagship website, TotalBedroom.com, over 75% during my tenure

LEADERSHIP

PHI DELTA THETA, NJ ALPHA CHAPTER
Secretary, Founding Father

• Assisted in colonizing Phi Delta Theta at Rutgers University in December 2008
• Served on the Executive Board as well as the Recruitment Committee
• Facilitated all communication between Brothers, coordinated with other officers to maintain a Fraternity-wide calendar of events, collected and distributed information to and from General Headquarters, maintained a roster, and handled roll call and reading of correspondences and minutes

NATIONAL SOCIETY OF COLLEGIATE SCHOLARS
Active Member

COMMUNITY SERVICE

ELIJAH’S PROMISE
Volunteer

• Maintained the volunteer database and entered volunteer opportunities into Elijah’s Promise’s online system
• Assisted with dinner preparation as well as cleaning the facilities
• Distributed clothes and school supplies to underprivileged families at the Puerto Rican Action Board as part of the Clothesline Drive

SKILLS

Technical Skills
o    Windows 7/Vista/XP
o    Macintosh OSX
o    Microsoft Office Suite (Word, Excel, Access, Powerpoint)
o    Adobe Photoshop
o    Relational Database Design
o    HTML
o    PHP
o    mySQL
o    JavaScript

Internet Marketing Skills
o    Search Engine Optimization
o    Linkbuilding
o    Paid Search / SEM
o    Affiliate Program Management
o    Web Analytics Analysis (Google Analytics, Omniture)
o    Content Generation
o    Social Media Optimization